Why You Should Use Gift Cards to Promote Your Business
Here are some of the top reasons why you should consider selling gift cards at your business:
- Selling gift cards will help you compete with other businesses. People who are shopping for others value convenience. They want to give the recipients of their gifts the ability to choose something they want, and they also want to make the gift-buying process as easy as possible for themselves. If you have gift cards readily available in your shop or on your website, this can encourage customers to choose your business over competitors.
- Customers shopping with gift cards tend to spend more than they would if they were spending “their own money.” People tend to purchase more expensive items than they normally would and typically spend more than the value of the gift card. This can increase revenue for your business.
- Gift cards will bring at least two customers into your business: the purchaser and the recipient. Many people visit businesses they would not have considered if they had not been given a gift card. If you add rewards to the processes of buying and redeeming gift cards, you can draw in repeat customers.
- If you issue gift cards when merchandise is returned without a receipt, rather than giving cash, you can encourage customers to return to your business.
Gift cards generate more sales than paper gift certificates. Many businesses that sell gift certificates keep them stored out of sight, so customers may not even know they are available. If you have gift cards that have no value until activated, you can safely display them near your register, which will encourage sales. Gift cards can also eliminate fraud since they cannot be copied the way paper gift certificates can.
If you develop an egift card program that allows recipients to go online and activate the card, check the balance, reload the card, and look for sales, you can build brand loyalty.