Between Rounds Establishes Grocery Partnership with the ShopRites of East Hartford, Manchester and Vernon
Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop with locations throughout Connecticut, has partnered with Waverly Markets, LLC and the Cohen Family, owners of ShopRite supermarkets in East Hartford, Manchester and Vernon, CT to supply their signature bagels to ShopRite customers.
Between Rounds is partnering with ShopRite stores located at 31 Main Street in East Hartford; 214 Spencer Street in Manchester; and 35 Talcottville Road (Tri City Plaza) in Vernon.
Each ShopRite store will offer Between Rounds’ bagels in their bakery departments.
“Between Rounds is a family-owned business and we’re proud to partner with the Cohen family,” said Between Rounds co-founder Jerry Puiia. “They have done an excellent job in the supermarket business and it is our great privilege to have our bagels, which are locally made in our South Windsor bakery, offered for sale in their bakery departments.”
“We are always thrilled to partner with local vendors to serve our customers and support local businesses,” said Jordan Coe, President/Owner of Waverly Markets, LLC. “As a family owned and operated business, we are proud that our three ShopRite stores are reflective of the community we serve.”
Between Rounds is the brainchild of the Puiia brothers, who established locations in Vernon, South Windsor, Manchester and Tolland. The Puiia hallmark is manufacturing and selling their own bagels, which sets them apart from other cafés. For almost 30 years now, Between Rounds has been making their delicious signature bagels in South Windsor. The popularity of their bagels inspired the Puiias to partner with independent grocers. The bagels are delivered to grocers fully baked so no additional labor is required of the bakery department.
To date, Between Rounds now has partnerships with more than two dozen grocery retailers in Connecticut and Massachusetts.
“Between Rounds bagel fans now have the convenient option of shopping for their favorite staple – Between Rounds signature bagels – at their local grocery store,” noted Puiia.
Independent grocer owners or store managers interested in carrying Between Rounds bagels may contact Jerry or Joe Puiia at (860) 291-0323. For a list of grocery retailers offering Between Rounds bagels, visit betweenroundsbagels.com/grocery-retailers.
ShopRite is the largest retailer-owned cooperative in the United States. All ShopRite owners are members of Wakefern Food Corporation. To learn more about ShopRite, visit www.shoprite.com.