Between Rounds Announces Grocery Partnership with Armata’s Market in Western Mass.

Between Rounds Announces Grocery Partnership with Armata’s Market in Western Mass.

Between Rounds Bakery Sandwich Café, a fast-casual dining establishment and wholesale bagel supplier, has announced a new bagel partnership with Armata’s Market located at 901 Shaker Road in Longmeadow, MA.

Between Rounds has been supplying their signature bagels to independent grocers throughout Connecticut for a number of years and recently contracted with Armata’s, just over the border in Massachusetts, to supply signature bagels to their bakery department.

Since 1963, the Armata name has instilled consumer confidence in this locally-owned, independent grocer. Managed by Alexis Vallides, Armata’s Market in Longmeadow is a full-service grocery store offering custom-cut high quality meats, locally sourced produce, specialty food items, as well as homemade dinners that are available Monday through Friday. In addition to a variety of baked goods produced by their talented bakers on-site in their gourmet bakery, Armata’s now offers signature bagels from Between Rounds.

“Everything about a partnership with Between Rounds made sense for us. They share many of the same values when it comes to quality and customer service. At Armata’s, we have a scratch bakery so it was important for us that any partnership would not take away from the experience our customers have come to expect, but rather enhance it. Thankfully their bagels do just that,” said Vallides.

“We are delighted to partner with Armata’s, which is a family-run business like ours, and to have the opportunity to bring our signature bagels to their customer base in Massachusetts,” said Jerry Puiia, co-owner of Between Rounds. “For bagel fans who do not live near one of our Cafés, it makes it easier for them to obtain our superior products right from their local market.”

Between Rounds has been in business for more than two decades and is the brainchild of the Puiia brothers, who are Staten Island, NY natives. Between Rounds current locations include South Windsor (Route 5); Vernon (at Vernon Circle Shopping Center and also at 229 Talcottville Road inside the Citgo gas station); Manchester (Plaza at Buckland Hills); and Tolland (adjacent to Citgo Express Gas at 206 Merrow Road).

The Puiia hallmark is manufacturing and selling their own bagels, which sets them apart from other cafés. The popularity of their bagels inspired the Puiias to partner with independent grocers. The bagels are delivered to grocers fully baked so no additional labor is required of the bakery department.

Independent grocer owners or store managers interested in carrying Between Rounds bagels may contact Jerry or Joe Puiia at (860) 291-0323.

About Armata’s
To this day, Armata’s Market continues to focus on providing superior customer service with a fleet of “good food people”, supporting local growers, and offering many products that simply cannot be found in the larger stores. Armata’s “Made Fresh” concept – with catering prepared by their professionally trained chef right in their kitchen using the freshest ingredients without the additives that may be found in mass produced items – is a good example of how they differentiate themselves from other supermarkets and grocery stores. Their staff includes many retirees with years of experience who mentor new employees in the ways of quality workmanship and customer service. For more information about Armata’s, visit http://armatasmarket.com.

About Between Rounds Bakery Sandwich Café
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-on site bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience with free Wi-Fi.

Between Rounds is also a wholesale bagel supplier to many independent grocers throughout the region. Between Rounds signature bagels are delivered to grocers fully baked so no additional labor is required of the bakery department.

Between Rounds locations include South Windsor, Vernon, Manchester and Tolland and franchise opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about grocer partnership or their unique franchise offerings, contact (860) 291-0323 or visit www.betweenroundsbagels.com.

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