How to Grow Your Franchise Business into Multiple Locations
In order to franchise your restaurant business, you must continue to operate your original location (and any other locations you decide to keep), in addition to learning how to manage and grow a franchise company, keep up with regulations, market your concept, keep franchisees happy, and provide them with ongoing support.
You start by finding talented franchisees who have experience and knowledge in how to operate a business as well as the financial wherewithal to open their own franchise.
The next component is to perfect your retail product and market it in a way that makes franchisees jump at the chance to participate in the operation.
Between Rounds is a bakery café franchise in central Connecticut that is succeeding in growing its franchise for a few key reasons. Each café is a locally owned community gathering place that offers freshly made bagels and other baked goods with excellent unit financial performance and wholesale distribution opportunities.
It features a wide range of menu options in a fast casual dining environment, with bagels, sandwiches, soups, salads and specialty coffees and other beverages.
All of the bagels are made fresh daily at a manufacturing plant and delivered to each franchise location to be baked on site.
Between Rounds franchisees operate a bakery café, sandwich and bagel shop business that allows them to capture sales during breakfast, lunch, dinner, and off peak hours. Franchisees also operate a manufacturing commissary and build a wholesale business that serves schools, businesses and other bulk purchasers of bagels. These sales generation an appreciation for the fresh bagel concept and add significantly to the bottom line.
Between Rounds is growing as a franchise because bakery cafes are one of the fastest growing dining segments due to the popularity of bagels and fresh foods.
The company offers franchisees the opportunity to thrive in this growing business and provides them with training, operating standards and the best practices to open, market and operate the business.
Between Rounds currently operates locations in South Windsor, Vernon, Manchester and Tolland and plans additional locations soon. Contact the company to find out more about franchise opportunities in Connecticut. Founders Jerry and Joe Puiia continue to operate the business and are eager to help franchisees operate successful Between Rounds cafes in their own communities.