How to Attract New Customers and Keep Them Coming Back
If you are planning to open a franchise, such as a bagel shop, your level of success will depend on how many customers you can get to come in the door and keep coming back. You need to promote your business effectively and offer people incentives to become repeat customers. You can do this by employing an effective marketing strategy and by taking advantage of the knowledge and assistance offered by the franchisor and by fellow franchisees who have been in your shoes.
Have a Grand Opening Celebration
When you are starting out, you should have a grand opening event to get new customers to come to your business and see what you have to offer. Promote the grand opening through your local media and on your social media accounts. Make it a festive occasion with prizes, giveaways, coupons, and special deals to entice new customers.
Work with Your Franchisor
Seek ongoing support from your franchisor. The parent company wants you to succeed, and they are willing to work with you to make sure you do that. Take advantage of their experience and any training they offer. Ask questions about best practices that the franchisor has seen work for other franchisees to attract and retain customers in the past. Take advantage of any marketing campaigns and promotions sponsored by the franchisor. Follow their model so you too can succeed.
Ask Other Franchisees for Advice
Your fellow franchisees can also provide you with a wealth of information. They were once new franchisees starting out and learning the ropes. They have had their share of ups and downs and would likely be happy to share their experiences with you. Talk to fellow franchisees in your area about the challenges they faced and how they overcame them, what pitfalls you should watch out for, and what strategies they recommend that you try to help you draw in new customers and keep them coming back.
Franchise Opportunities at Between Rounds
Between Rounds is a successful chain of bagel shops with locations all over Connecticut. We serve delicious foods for breakfast and lunch, including bagels, sandwiches, wraps, soups, salads, and desserts. We have many loyal customers who keep coming back because they appreciate the quality of our food and the friendly atmosphere. If you are interested in becoming part of the successful team at Between Rounds by opening your own franchise, contact us today for more information.